For todays businesses, managing a strong online presence is just as important as delivering quality products or services.
Below,Rolling Stone Culture Councilmembers explore common mistakes businesses make when promoting themselves online.
Their insights can help you avoid these missteps, increase audience engagement and strengthen your brands overall marketability.
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Promoting Mixed Messages
Inconsistent messaging across platforms can confuse your audience and dilute your brand identity.
Regular audits of online content and coordinated cross-platform campaigns help maintain a cohesive and strong brand presence.
Paying Too Much Attention to Negative Reviews
One mistake is hyperfocusing on the rare negative review.
is getting on my soapbox when Im emotional.
It sounds too ranty.
I am learning that everyone has a finely tuned voice that the right person can hear.
So Ive been developing my loving, patient mother voice.
It works better everywhere.
This builds trust and recognition, strengthening your brands identity.
Jason Peterson,GoDigital Media Group
