But what are the most important things for businesses to focus on, and are those goals universal?

Work More Efficiently

Businesses should aim to work more efficiently.

This means finding ways to do more with less time, effort and resources while eliminating redundancies.

New year goal-setting concept.

Deemerwha studio — stock.adobe.com

Consumers are increasingly valuing honesty about sourcing, sustainability and compliance.

Prioritizing well-being drives engagement, reduces turnover and builds a resilient team.

This approach enhances the environment, strengthens brand loyalty and engages employees through responsible sourcing.

My company is leveraging AI to optimize operations and deliver innovative experiences.

I prefer to strengthen our core offering this 2025 and lessen other peripheral non-core activities moving forward.

And while organizations do need to have cost-cutting and productivity-boosting in their arsenal, efficiency alone can be uninspiring.

This is purpose, which we all need.

Take a moment to reflect on your overall vision and be open to change.

Too often, businesses get stuck in ruts, focused solely on troubleshooting and maintaining business as usual.

Make it a goal to change one thing in your strategy take one risk, one leap of faith.

Andy Hale,Hale & Monico