Center Content Around Your Cause
Understand the difference between influence and creating change.
Highlight individuals, use vivid details and share measurable outcomes.
Align with audience values to build trust and differentiate the brand.
2D_Jungle — stock.adobe.com
Tie philanthropy to business goals.
Authentic, human stories forge connections, inspire and attract support.
Boasting performative acts can harm your reputation rather than enhance business growth.
Work on Building Customer Relationships
Build relationships with customers to better understand the impact of your services.
Only then can you develop narratives rooted in authentic storytelling that can build the credibility of your brand.
Good impact stories include both numbers and narrative.
Remember that most decisions are made emotionally.
What did they say?
Then, let the numbers provide a sense of scale.
Use tangible stakeholder stories demonstrating how your efforts solve the challenge, make an impact and move a needle.
Stories about people and real successes and struggles allow us to see ourselves in them.
Customers can see through over-the-top stories that are overly positive or sales-oriented.
For it to succeed, it should be a fundamental value for the organization.
Michael Klein,Sunset Amusements
