All companies must eventually make sales if they want to last as a business.
Its not always easy to come up with your different, better aspect, but its the great equalizer.
Saying you are the best is not a value proposition.
praewpailyn - stock.adobe.com
Explaining your unique value is uncontestable.
Communicate that message in the tone that resonates with your audience.
Genuine narratives from founders or customers create emotional connections and trust.
In a crowded market, especially in cannabis, authenticity sets you apart and turns consumers into loyal advocates.
Red Rodriguez,Iconoclast Agency
Focus on the Why
Why are you selling that product or service?
Center your marketing around the why, and the authenticity that consumers nowadays crave will shine through.
Consumers can see right through inauthentic marketing.
To be authentic, you must reflect your companys ethos in everything you do.
Stay True to Your Mission
Its important to stay grounded and remember why you started.
Your mission statement is more than just a slogan.
Its the guiding principle behind your business.
If you truly believe in it, let it shape your marketing strategy and inform your decision-making.
Matthew Forster,CMS Nashville
Deliver What You Promise
Authentic marketing is key to brand loyalty.
To build trust, companies need to accurately represent their offerings and deliver what is promised.
One tip I would give is to be consistent across all touchpoints.
Dont water down your end product.
Make them remember you.
Ensure you answer questions about how youre helping and what new services you provide to improve someones experience.
At some point, you also need to show what you believe in, despite what customers may want.
It is a balance only you could decide how to play.
Use your gut feeling.
Zain Jaffer,Zain Jaffer Foundation
