If you loveMinions, dont scroll, the woman in thevideogently implores.
Bothminionsare clad in robes and look like extras inJesus Christ Superstar.
To say the purpose of the video is unclear is an understatement.
©Universal Pictures/Everett Collection
Is it AI engagement bait?
An earnest attempt at preaching the gospel?
A wildly misguided branded content campaign forDespicable Me 4?Those commenting on Radfords video are equally befuddled.
How do you know a minion never did that?
They are complex, one comment challenges.
Another gets more to the point: Ok but can I hey have the Minion feet in my mouth.
And then there were all these ironic memes that came from that.
So are the Minion-on-a-cross videos actually intended as tools of proselytization?
I think its mostly based around the attention economy.
But what is the attention economy if not a form of proselytization in itself?
