A number of marketers, TV producers and film executives have told me that climate stories dont sell.
However, theres plenty of evidence that proves the contrary.
This summer, the tornado thrillerTwistersplayed to sold-out theaters across the U.S. What sets us (humans) apart from other inhabitants of Earth is our imagination.
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This might be our most redemptive quality because, through the power of story, we can evolve.
The cleverly designed swatch isdownloadablefor free on the Creatives for Climate website and was distributed at an ideal time.
Investigative journalism and accountability reporting are foundational to the climate movement and to business at large.
Without accountability as individuals, communities and companies, our society is lost.
The climate movement could set an example for other communities around the world that face narrative challenges.
Through unified storytelling, solidarity and what seems impossible becomes possible.
The Rolling Stone Culture Councilis an invitation-only community for Influencers, Innovators and Creatives.Do I qualify?
Greenhouse gas emissions and nature impact reporting dont have to be technical at all times.
From a companys bottom line to consumer loyalty, this kind of storytelling sells.
