As it turns out, the shades werent just a style statement they were also an in-your-face marketing campaign.
Rocky has been appointed as the first-ever creative director of Ray-Ban.
The partnership kicks off with the launch of the Ray-Ban Black Out Collection, officially out in April.
Rakim Mayers, better known as A$AP Rocky, arrives at the Clara Shortridge Foltz Criminal Justice Center on January 28, 2025 in Los Angeles, California.GC Images
Today, we are welcoming A$AP Rocky into our family; hes a visionary artist and creator.
His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA.
We are reinforcing the brands values of innovation, pioneering spirit, and courage.
