The dawn of the second Trump age has been marked by corporate fawning.
The Peoples March branding is meant to be inclusive, however the event still touts itself as feminist-led.
The national march currently has 40,000 RSVPs, and expects turnout far beyond that.
A protestor demonstrates before dawn near the National Mall before the inauguration of Donald Trump as the 45th President of the United States, on Jan. 20, 2017 in Washington D.C.Mark Makela/Getty Images
She also recognizes that many activists are entering the new Trump era with feelings of exhaustion and even despair.
The logic of marching in the streets is threefold, Middleton insists.
There is not a broad mandate, she says.
We want to stand in opposition to that visibly.
Second, is to bring newcomers into the activist fold.
Theres no easier way to enter in mobilizations.
Third, is to take a stand for others who are feeling isolated or vulnerable.
Our targets are not always politicians, she insists.
The objective is to deflate the confidence of the new administration.
You do that by by showing that youre not afraid, he says.
