As she took her daughter to her classroom, she felt conflicted.

I started to look around and be like, Whos happy right now?

Whos sad right now?

Mississippi delegate Kelly Jacobs wears friendship bracelets at the United Center, ahead of Day 3 of the Democratic National Convention (DNC) in Chicago, Illinois, U.S., August 21, 2024. REUTERS/Alyssa Pointer - HP1EK8L1PCGPB

Alyssa Pointer/Reuters/Redux

Who can I cry with?

Fellow white women, how are we signaling to each other now which side we are on?

she said, visibly tired and physically drained after crying most of the morning.

I just did school drop off and I dont trust any of these bitches anymore.

Are we gonna [do] like blue friendship bracelets, are we keeping that up?

Brockman is one of the women with aTikTokEtsy shop, where she is selling blue bracelets.

She says she has received well over 400 orders already.

Louwagies video received over 4.4 million views and 500,000 likes.

I wasnt trying to direct anything.

What began as a symbol of solidarity is now being repurposed towards a movement.

Yet on the other hand, many Black women find the bracelets insulting, with notes of condescension.

You wear your blue bracelet and then what?

Wearing a blue friendship bracelet is not moving the needle.

Its not changing the numbers.

As a Black woman, Marburys concerns are justifiable.

Out of all demographics, Black women had the highest percentage of votes for Kamala Harris at 89 percent.

The messaging to me was a little muddled, says Hampton.

In addition to the bracelets, creators likeKalilah Wrightare getting involved by way of shirts.

The next day it felt even more like a gut punch, says Wright, 40.

Wright learned of the blue bracelets from her white girlfriends, who saw the trend on TikTok.

It wasnt just because I have a brand, but because they also understood my position, Wright explains.

They saw how much I advocated for Kamala and they were like, Are you making blue bracelets?

Because if you are, I want to support you and buy from you.

When Wright began to look into the trend, she had mixed feelings.

On the other, it wasnt just white women who voted Trump into office.

I wanted people to feel empowered.

Im not searching for safe spaces amongst strangers, she says.

Maybe Im being too optimistic, admits Hampton.

This is not the moment and time to push people away.

This election or this blue bracelet movement is just another journey.

Sometimes it works and sometimes it doesnt.

But you just cant give up.

You cant throw your hands up in the air and say Fuck it.