Boseis known for premiumearbudsandheadphones and for charging premium prices.
The new QuietComfort Earbuds, which dropped today, undercut its own offerings and the competition.
The new earbuds are available in black, white smoke, and chilled lilac and are onsale at Bose.com.
Bose
Bose also added two big features that were missing from earlier earbuds.
Like the $299 QuietComfort Ultra Earbuds, these feature active noise canceling and customizable EQ and touch controls.
The new QuietComfort Earbuds feature simplified ANC, with three modes, Quiet, Aware, and Off.
The Massachusetts company also celebrated its 60th anniversary last month,unveiling diamond-colored editions of its most popular products.
