After all, it worked forCharli XCX.
The post outlined everything from the albums minimalist artwork to its marketing and release plan.
There is no explanation for what I do.
Charli XCX performs “360” on ‘Saturday Night Live’ on Nov. 16, 2024.Will Heath/NBC via Getty Images
The answer is always no comment,' Charli wrote.
We must cultivate desire, chaos, and destruction.
The whole album campaign is high art.
But it is also crucial to understand the benefit of low art and celebrity.
The coupling of the two is vital.
Balancing the high- and low-art perception ofBratproved to be one of the most successful elements of its marketing.
But Charli didnt fully uphold the no comment element of her plan.
That was for the best, too.
But it was intriguing.
Its like I enjoy the conversation because thats what I enjoy about music myself.
Despite even internal pushback within her team, Charli stayed true to her own vision.
That was part of the plan, too.
you’re gonna wanna understand my vision, she wrote.
I will provide momentum and tell the story in a laser [focused] way.
We must execute everything with power and confidence.
The angels are ready and waiting.
This is the moment.
Eventually, these DJ sets will be referenced and looked back upon.
Its less about I want and more about I will, as though its already happened.
It worked for Charli.
