On the eve of the LPs release, Coldplay led aMoon Music-themed sales segment on QVC.

And later on, Martin stopped byThe Tonight Showdisguised as a busking audience member named Nigel.

The QVC appearance also featured a choir-backed performance and a segment where the band took phone calls from fans.

Chris Martin Goes Undercover on ‘Fallon’ and Sells New Coldplay Album on QVC

Chris Martin as an audience member during a bit with host Jimmy Fallon on Thursday, October 3, 2024Todd Owyoung/NBC

Relive the magic of@coldplay’s visit to QVC!

Get your hands on the Notebook Edition CD of MOON MUSiC, here >https://t.co/My2qw88uqF!

Its just always been very clear to me that were supposed to make 12 things.

This is number 10.

Number 11 is a musical and number 12 is a very tiny album kind of back in our bedrooms.

The final album wont mark a full retirement.

Martin believes the band will just find other outlets to channel their music into.

This philosophy has led them to collaborations with everyone from Avicii to BTS.

I dont think thats possible right now, because theyve gone in five directions.

But its fun to let the band grow.