He stands out inhip-hopfor his relentlessly optimistic aphorisms and eschews the masked, mysterious persona many DJs have cultivated.
In addition to his Grammy-winningmusic, Khaled is known as something of a one-man-meme machine.
Like everyone in 2020, Khaled was looking for something to do.
DJ Khaled performs during “On Big Party Tour” at FLA Live Arena on March 17, 2023 in Sunrise, Florida.Prince Williams/Wireimage
And then for me, I love nature.
I love being able to exercise in a way where I dont have to go to the gym.
Khaleds go-to brand is PXG from the putter down to the drivers.
Im really dialed into those clubs.
I love them, but I also love the team at PXG…
If you look at the clubs, they look good.
When I go to dinner, Ill catch myself wearing a golf outfit out.
Theres an aptness to the comparison what is DJ Khaled if not the Michael Jordan of being DJ Khaled?
He sees having his likeness on a Nesquik bottle in the framework of Jordans iconic marketing moves.
I remember seeing Michael Jordan on a Wheaties box, right?
DJ Khaled, on the Nesquik bottle.
Its a dream come true.
Its a goal of mine to be able to collaborate with a powerful brand like this.
His Nesquik collaboration was also something he could show to his son, Asahd.
So now when he sees this, he put one in his room.
If its not a retirement, its at least a culmination of his career thus far.
Im creating a masterpiece over here and Im taking my time.
But Im reminding myself of the records Ive made.
You know, Wild Thoughts with Rihanna.
You know, God Did, All I Do Is Win.
Im thinking about all my classics.
I can go for hours naming them.
But Im putting all that into this album.
This is my 14th album, so Im like, theres only one way to do this, right?
When youre working on your 14th album, its got to be because you really love it.
