H&M is bringing together some big hitmakers to help promote itsSpring/Summer 2025 collection.
More artists, partners and special guests are also expected to be announced in the coming days.
We love LA, says H&M Chief Creative Officer Jorgen Andersson.
Hans Lucas/AFP via Getty Images
We wanted to celebrate that iconic status.
Andersson says the brand also wanted to celebrateiconic musicianswith their own sense of identity, style and sound.
Doechii, Robyn and Jamie xx are icons innovators in every sense of the word, he tellsRolling Stone.
The S/S 2025 collection consists of two drops, with the first having launched on March 20.
Drop 2 will launch on April 10, immediately following the April 9 Los Angeles event.
You canshop the collection here.
