Instead, it unleashed unintended consequences that still echo today.

Yet, nearly a century later, a quiet debate about alcohols role is resurfacing.

The inclusion of three Canadian members has sparked intrigue, as their perspectives could shape U.S. policy.

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Our brand draws inspiration from Prohibitions speakeasies, and history has shown us that overregulation often backfires.

The lessons of Prohibition should be a cautionary tale as we navigate the future of alcohol consumption.

Learning from Prohibition

Prohibition was a well-intentioned but ultimately flawed effort to eliminate alcohol from American society.

Crime surged, and the federal inmate population increased, withone estimateshowing a 561% rise.

Perhaps most tragically, over 10,000 people died from consuming tainted alcohol like bathtub gin.

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Many key players in the industry are paying attention to this growing trend.

This is a proactive step to future-proof your brand in case of stricter guidelines.

Reinforce Your Core Mission:Staying rooted in your brands core mission is crucial.

As this Committee deliberates, they must prioritize balance.