They dont make people like him anymore, Sheeran said.
And if they do, they come around once in a generation.
Lousada was awarded the George Martin Award, of course named after the legendary record producer.
Ed Sheeran at Music Business Worldwide’s Music Business U.K. Awards on Tuesday, November 5.Alex Davison / Music Business Worldwide
All my heroes and all the people that I aspired to be were all housed there.
When I first met Max, I told him this.
We both hit our career highs together, which is something that I wont ever forget.
Everyone from The Darkness to Stormzy, to James Blunt, Coldplay, Dua Lipa and beyond.
Congrats on this amazing honor, man, and lets celebrate it tonight.
I cant wait to see what you do next.
confirm you cut me in, bruv.
Everyone makes some noise, for the winner of tonights Sir George Martin award: Max Lousada.
Lousada
Thank you, Ed.
Thank you so much to Tim [Ingham] and everyone atMusic Business Worldwide.
I just wanted to thank the George Martin family for this honor.
And thats been something that Ive looked at when Ive signed artists, or when Ive run record labels.
And its not just that [Martin] himself was a complete one-off, a maverick.
Its that when he saw originality, he leaned into it hard.
When some saw misfits, he saw pioneers.
He never tried to mold his artists to fit the mold.
He tried to break it into pieces with them.
And Ive always been inspired by that kind of creative bravery.
And if Im honest, that kind of creative bravery is what we need more and more.
Because in a world swamped with content, its all too easy to drift into this algorithmic echo chamber.
You guys have just made an incredible journey for me and for my life.
I salute you, and Im proud to walk in the footsteps of George Martin, alongside you.
