Independent entrepreneurs who really shine are thriving in their lane.
As you grow, it’s possible for you to continue to scale pricing and expectations.
Sam Saideman,Innovo Management
Build Genuine Connections With Your Audience
Focus on building genuine connections.
Whether through social media, local events or personal outreach, engage with your audience authentically.
People buy from those they trust, especially in creative fields.
Show your passion, share your story and let potential customers see the person behind the product.
Your first sale often comes from building that personal rapport.
This can create a sense of urgency and value, encouraging potential customers to act quickly.
Additionally, providing a special deal can help generate word-of-mouth referrals as satisfied customers share their positive experiences.
To some, the word commercialize reeks of selling out.
Think of it as simply adjusting your expression to what the market wants.
If and after you win your first sale, understand that anyone can do it once.
What makes a customer come back for more?
Leverage the Power of Your data pipe
Stay in touch with your data pipe.
Freelancers and solopreneurs dont come out of nowhere.
You likely already have established influence, mentors and potential clients.
Understand the needs of your client and deliver a solution that you’re free to be proud of.
Honor your word and deliver on what you say you will do.
Matt Altman,Headline Booking
Find Your Confidence
Be confident.
Youre not asking anyone for a favor; you are offering something of value in exchange for payment.
No need to apologize for your pricing.
Be confident with your pricing and deliver high value to your customers.
This builds credibility and trust, providing social proof to attract paying clients.
Use content to tell your story, demonstrate expertise and connect personally.
Most people would prefer to work with someone they know and trust.
And if theyre in the market for a product or service you provide, why not choose you?
Be bold and have that conversation.
It might feel scary at first, but it will get easier over time particularly as people say yes.
Jed Brewer,Good Loud Media
Focus on Doing Great Work
Do great work.
