Music merch has a quality issue, according to Gabriela Hearst.
And I think, something is off here, she tellsRolling Stone.
But theres a language [in the collection] that can be imitated when it comes to merch.
The designersGrateful Deadcapsule is exactly what youd expect from the celebrated luxury designer.
It feels like a hug.
There are also tees, cashmere socks, and a bold blanket that could easily double as wall art.
Shop everything now atGabrielaHearst.com.
), thecollectionutilizes visual deep-cuts from the bands beatnik beginnings.
It was really, really fun to do because its a new take on what you would expect.
To source these unexpected visuals, Hearsts team was given access to the Deads mammoth archive.
The collaboration is really based on luxury materials, she says.
I like things that are more humble to the eye, but very luxurious to the skin.
Not pretentious, but great.
Just like Hearsts other collections, theDead capsulealso supports not-for-profits.
Its made in Italy and with the not-for-profit Manos del Uruguay that I work with, she says.
[Manos del Uruguay] empowers women in my country for over 50 years, because it employs them.
And when you empower women, you empower communities.
While this is Hearsts first merch collection, its far from her first time working with musicians.
Weve done suits for so many different artists and musicians.
We dress all kinds of bands Spanish bands, Latin bands, American folk bands, she says.
Were dressing Wesley [Schultzs] upcoming tour with the Lumineers, Father John Misty, Cat Power.
I mean, we love musicians.
I would love to make suits for Nick Cave.
Shop Gabriela Hearts new Grateful Dead collection now atGabrielaHearst.com.
