Thom Yorkehas teamed up with Mark Pritchard for the new single Back in the Game, the second collaboration between the Radiohead singer and the electronic artist.
Back in the Gamepreviously debuted onstagelast year during Yorkes Everything solo tour of Australia and Asia, with the studio version arriving Thursday along with a video directed by visual artist Jonathan Zawada, who found inspiration from of all things a disco movie.
On first hearing the original demo of Back In The Game, I was immediately struck by the deranged bassline that made me think of the final scene ofStaying Alivewhere John Travolta is cockily strutting through the New York streets but I saw it with a more sinister overlay, Zawada said in a statement.
Thom YorkeNina Franova/WireImage
Slowly a version of that visual arose around a character wearing a kind of giant parade head with a fixed expression of mania stuck on their face, such that you couldnt tell if their endless march was one of aggression or celebration.
The more I paid attention to the lyrics the more details began to fill themselves out and the overall concept began to form of parade of many characters marching past a building from within which everything was being thrown out of a window and into a giant bonfire.
Zawada continued, Ultimately the film for Back In The Game ended up depicting a sort of blind celebration taking place as civilization slowly deteriorates around it, a kind of progression through regression.
Overlaid onto this is an exploration of how and where we choose to place value in our collective cultural expression and how we collectively confront major cultural shifts in the 21st century.
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For the new single, Pritchard took Yorkes vocals and fed them through a H910 Harmonizer, one of the worlds earliest devices for audio-digital effects.
Its unclear if Back in the Game, released via Warp Records, is a one-off or the first salvo in a larger collaboration between the two artists.
