The posts were quite strange, with some getting a few thousand likes.
I was like, Why is this getting so much attention?the pop starremembers thinking.
And then boom, the whole internet started thinking it was funny.
Zara LarssonPaul Edwards*
Larsson and Clean Bandit are confused about how this all started but theyre down to ride the wave.
This is just something that started organically and grew.
So it is very interesting to us.
Larsson and her friends have theories about how the trend even started and what couldve inspired its surge.
People made jokes about writing very dark stuff in their diaries, Larsson says.
Theyll put in the code to write about their horrible day and then the song starts playing.
Theres nothing cringy about riding the wave of even a minor success that youre having, she adds.
Let me go and listen to this.
