Lola used to love watchingthe LaBrant familys vlogson YouTube.
But a few years in, her feelings began to change.
(The LaBrant channel did not respond to a request for comment.)
Getty Images
Lola is far from alone.
Amid the backlash, snark subreddits communities on reddit dedicated to gossiping about specific influencers are flourishing.
I honestly dont know if I can even talk about it.
[It] legitimately puts me in a state of fight or flight, she says.
Instead, theyre interested in looking at these media figures because they dislike them.
[Snarking] feels like a way to be a voice for the kids, says one Reddit poster.
This sense of purpose is especially prevalent in snark subreddits dedicated to family vloggers.
I didnt know how I missed it for so long.
[Snarking] feels like a way to be a voice for the kids.
I check it almost every day.
What theyre doing to their kids is so upsetting and should not be legal.
They publicize and monetize their childrens memories and childhoods, she said.
No amount of money, discomfort, or exploitation would have been worth exchanging my normal childhood.
Id say what we do is something that the kids could have feelings about someday, she said.
Now, she checks the subreddit daily.
Another snarker puts it simply: Im a snarky person, and I dont like child exploitation.
