Throughout the human body, toxic chemicals in plastics are causing cancer and immune suppression.
And culture doesnt change with a hashtag or a well-lit product shot.
It changes when people believe your message.
David Pereiras - stock.adobe.com
Here are five steps brands can take when crafting their plastic reduction story.
Make It About People, Not Just Products.No one wakes up in the morning thinking about their plastic footprint.
They wake up thinking about their kids, their health, their future.
If your brand is solving a problem, show the human impact first.
Tell the Story of Whats Possible.Fear alone doesnt move people to act imagination does.
Show the alternatives, the breakthroughs, the innovators who are reshaping the world without plastic.
Call Out Greenwashing Without Becoming It.If your business is making real change, say how.
And if you are still figuring it out, say that too.
Trust is built in the gaps between words and actions.
Make It Unignorable.The best storytelling is not passive.
It doesnt just sit on a page or a screen it moves.
It makes people ask, Why isnt everyone doing this?
I visited the site after a surfing trip in Oahu earlier this year.
The Rolling Stone Culture Councilis an invitation-only community for Influencers, Innovators and Creatives.Do I qualify?
The adage think global, act local emerged for a reason.
I couldnt agree more.
In the meantime, shes already seeing progress through individual country regulations and regional agreements.
Show the Journey, Not Just the Destination.People connect with progress, not perfection.
Share the behind-the-scenes moments whats working, whats failing, and whats still in development.
Transparency builds trust and makes your audience feel like theyre part of the mission.
Make Data Emotional.Statistics about plastic pollution can be overwhelming, but theyre powerful when tied to real-life impact.
Turn numbers into stories.
Find the Unexpected Messenger.Not all sustainability heroes wear lab coats, activist badges or make blockbuster movies.
Sometimes the most compelling voices come from local business owners, nature lovers, farmers, teachers and children.
Elevate unexpected messengers to make your story fresh and relatable.
Let Action Speak Louder Than Words.A great story doesnt end with awareness.
The best storytelling doesnt just inform; it mobilizes.
