It adorned the labels on cans of Mountain Dew.

There were Toyota Tacoma ads that positioned the truck as a trusty steed for serious adventurers.

Longdale says Blizzard hears about the impact Azeroth has had on peoples lives all the time.

World of Warcraft Classic

World of Warcraft Classic Video gameBlizzard Entertainment

Steen suffered from Duchennes disease, a form of muscular dystrophy that gets progressively worse over time.

When you sit down at your desk, it gives you some perspective on where our focus should be…

The team takes it very seriously.

She had her own personal stories to share, too.

She recalled the first moment when playingWorld of Warcraftthat she knew Blizzard had created was something special.

Its a rite of passage millions of players have embarked on at some point in theirWorld of Warcraftcareers.

I think it was the Hunter buff, Aspect of the Cheetah.

We started talking and he just added me to a group without even asking.

Lets do this, lets group up and run to Ironforge together.

And I still talk to him to this day.

That is just the magic of an MMO.

The originalWoWwas a beautiful sandbox; It was a server and you knew people, Pragus says.

Its grown, but theyve grown away from that.

Its been around for 15 years, Pragus says.

Im not saying its been 40 dwarves strong all 15 years.

Were it not for the guild, he says, he would have stopped playingWorld of Warcraftlong ago.

Each server existed as its own micro-community within the greaterWorld of Warcraftecosystem.

The same went for players on the opposing faction.

Now, servers are many times larger.

For those looking for a more old-school experience, Blizzard officially launched Classic servers forWorld of Warcraft in 2019.

World of Warcraft Classics Arcanite Reaper server in 2020 was an exception.

Those efforts helped for a time, but many players werent in it for the long haul.

It wasnt long before there was only one endgame guild on the server the appropriately named Rock Bottom.

If were gonna move, youre gonna let us do it for free Blizzard.

Its your job to make our server good.

And so Rock Bottom persisted.

We are the only raiding guild on this server.

We pay a monthly subscription.

Eventually, Blizzard listened.

Players on Arcanite Reaper were granted free server transfers.

Rock Bottom found a new home, recruited new members, and, for a time, blossomed.

Rock Bottom finished outThe Burning Crusadeand eventually progressed to the nextClassicexpansion,Wrath of the Lich King.