Brandalignment is crucial to any businesss success, both on an initial and ongoing basis.
Could you do that if you had to?
Three or less would…rock.
Balance your enthusiasm for sharing details by telling a straightforward story with a timeline that people can follow easily.
Avoid putting out random information simply to output content, but reestablish your storytelling with continuity and relevance.
If your brand voice or values feel scattered, its time to refocus.
Consistency builds clarity and trust.
If people arent resonating with it, its a sign your messaging might be off.
Authenticity is key to regaining trust.
This can manifest as unclear value propositions, conflicting visuals or mixed messages.
Some good strategies to fix this are to conduct a brand audit and re-align internal teams.
The lessons of Old Coke and New Coke are a particularly illustrative example.
Zain Jaffer,Zain Jaffer Foundation
