Ive always had a passion about bringing that on whatever stage Im on.
Lamar faked the song out twice before finally giving his audience what they had been seething for.
The set heavily featured cuts fromGNX, the album Lamar surprise-released in November.
Lamar onstage during Apple Music Super Bowl LIX Halftime Show at Caesars Superdome on Feb. 9, 2025, in New OrleansGregory Shamus/Getty Images
The feel of it is Black America.
I think the was symbolic, his way to reach young people, art director Shelley Rodgers toldWired.
A lot of it is showing his journey, traveling through the American dream.
We could have just used his, but I dont know that he wouldve liked it after.
(The interior was gutted, removing any driving capability).
The stages were driven to New Orleans from Southern California in 25 trucks, according toWired.
It took a crew of more than 1,000 people to pull it all off,WSJreports.
That includes more than 100 dancers choreographed by Charm LaDonna, with Lamar himself at the center.
We wanted this performance to have a cinematic and theatrical element to it, Free said.
We can confidently say that theres no Super Bowl performance thats quite like this one.
