Rap music is still the most impactful genre to date.
And Ill be there to remind the world why, Lamar said in a statement.
They got the right one.
Kendrick LamarCourtesy of pgLang
His deep love for hip-hop and culture informs his artistic vision.
He has an unparalleled ability to define and influence culture globally.
Kendricks work transcends music, and his impact will be felt for years to come.
Lamar and Dave Frees pgLang will serve as creative directors on the Super Bowl halftime performance.
Lamar, whose last albumMr.
