Latinmusic continues to grow year over year, and 2024 has been no exception.

Theres a reason Latin is thefastest-growing genre on U.S. streaming services.

Fans just cant get enough of its undeniable energy, emotion, power, and joy.

CHICAGO, ILLINOIS - AUGUST 03: Karol G performs during Lollapalooza at Grant Park on August 03, 2023 in Chicago, Illinois. (Photo by Erika Goldring/WireImage)

Karol G performs during Lollapalooza at Grant Park on August 03, 2023 in Chicago, Illinois.Erika Goldring/WireImage

The $685-million figure is a 7-percent increase from last years first-half revenue of $639 million.

In 2022, the genre generated $546 million, according to the RIAA.