The resulting scent is at once fresh and warm, designed to be worn everyday.
The fragrance is packaged in a sleek blue glass bottle molded with the Messi logo on the side.
The accompanying campaign photo, meantime, features various versions of a sharply-dressed Messi walking down a mirrored hallway.
Daryl Czarny
Messi Eau De Parfum
The new cologne is available exclusively at JC Penney, with 3.4 oz.
His name inspires people from all demographics and from every corner of the globe.
Messi embodies not only greatness and strength, but most of all aspiration and humility.
The soccer star says hes excited to finally unveil his eau de parfum to the world.
The scent, he says, is truly for everyone.
Pick up the Messi Eau de Parfum nowfor $72 at JCPenney.com.
