In a saturated market, it can be difficult to stand out especially on your own.
Is your firm able to bring productivity or efficiency to their existing operations?
Are there synergies around integration or intellectual property?
Prostock-studio — stock.adobe.com
No matter what, remember to be both patient and persistent in your communications.
The key is to show up as your authentic self.
The best creative collaborations occur when both brands are genuinely excited about the partnership.
People bring their best selves when they are truly passionate and enthusiastic about working together.
Use success stories and data to support your pitch.
Highlight unique assets and align the collaboration with their brand and goals.
Engage key decision-makers personally.
Youre reaching out at least in part because you admire the work they do.
Did you love the product launch or campaign they did recently?
Did it inspire you or teach you something?
It is extremely important you thoroughly understand their brand and interests, as well as how your offering aligns.
Once your due diligence is complete, have an open and candid conversation about values.
Its vital that both parties set the right expectations up front and seek to meet or exceed them.
Nicole Plantin, Soeur Agency, LLC
