Its a word that floats around any discussioninvolving John Madden.
Eventually, ifMaddens involved, the word impact is going to come up.
Smith even calls it an underdog story, something youd never expect to be associated with the franchise now.
John Madden as seen in ‘It’s In The Game: Madden NFL’Courtesy of Prime
The question of, How did that happen?
The man himself
That hands-on approach isnt the only aspect of John Madden explored in the documentary.
Both of these could have landed EA in legal hot water, but ultimately worked to their benefit.
They were amazing partners, Smith says.
For EAs part, Daryl Holt says that honesty was the best policy.
Those stories are what makes it so incredible that its over 36 years old and counting.
Every year, theres a cycle: How are we?
How are we going to improve on what we did last year?
What do we learn from last year and the year before?
How do we improve on that?’
Video games, the culture in general, is interesting, Smith says.
Whether its rappers, athletes, comedians, other entertainers, everyone is gaming.
Youll watch these shows, and in the background, youll see somebody playingMadden.
If you need proof, well, its in the game.
