EA Sports Madden NFL Footballhas always been a landmark franchise.

Yet you cant just pick anyone; players come from cards gathered in-game, but its a random draw.

And the method of acquiring them can be alluringly deceptive.

Madden NFL 25

EA Sports; Electronic Arts

What people dont often talk about is that the mode as a concept has been burning goodwill for years.

What is Madden Ultimate Team?

But for many, the most important window is between theMaddenrelease date and the Super Bowl.

The game is most popular when the actual NFL season is ongoing.

When MUT is working well its a rewarding experience that is supposed to push you into winning more frequently.

And the speed at which currency is being spent also gets ratcheted up in time.

These 4,400 points are the exact number you get when you buy the most expensive version of the game.

If you buy both of these offers, youll end up with an 80 Overall (OVR) team.

And that kind of demand to give into spending is all over the mode.

Okay, so packs are bad.

Then why cant you just stash your coins and buy the cards you want?

A Legends Pack which includes three cards cost 86,000 coins.

How are recurring players favored over casual ones?

The core problem isnt just the price of the cards, but that coins just dont come fast enough.

To put that in perspective, thats like playing three full NFL seasons every week.

and thats only if youre not pushing for the top prizes.

One of the new ways to play MUT is to play Solo Seasons.

In Solo Seasons you play an increasingly difficult set of games until you finally get a loss.

You are only rewarded every three to five matches as opposed to getting coins and other rewards every win.

Lets remember that a legends pack has a forever price of 86,000 coins.

And that at the time of writing most players around 84 OVR cost about 100,000 coins.

The only issue here is that coin rewards have been absolutely slashed compared to last year.

There were seven different divisions that would all reward different packs for getting promoted by winning enough games.

In previous years, half of those tickets would roll over into the next seasons drop.

This year, however, all the redeemable items from season one are gone.

But sometimes a new season is a great jumping on point..

Many players get excited at all the brand new content that drops at the start of a season.

Its this kind of seemingly small mismanagement that makesMadden25 feel lost.

Theres nothing creative in the new battle pass.

Can it be improved?

Its a double-edged sword.

Now, consider thatCollege Football 25has its own Ultimate Team mode with all of these same requirements.

So, what can be done to fix this?

The answer may lie in [telemetry data.