His latest album,Jump Out, is a 45-minute trip into the blistering sonic universe of his generation.
A product of rending emotional precision from the endless feed of information available everywhere all of the time.
I was able to be sober, bro.
Sacha Lecca for Rolling Stone
I felt like I was just jumping out, bro.
That just explained my life at that moment.
The period of time coincided with a handful of setbacks.
Hackers had recently broken into OsamaSons phone, leaking personal information as well as unreleased music.
I pushed through that shit, and I just jumped out to that shit, he says.
A sense of immediacy courses through the project, with each song clocking in at just over two minutes.
Standout track The Whole World is Free lasts all of 82 seconds.
The result is a robust overall runtime that nonetheless gives you a sense of lightness.
I dont feel like a long album is necessary.
You want people to just run it back, OsamaSon says.
You should have that album where people can just run it back immediately.
As soon as the last song ends.
Fatefully, one got back to him.
He was like, Yeah.
Your shit is hard.
But your mix is ass as fuck, bro.
Ill keep it 100, OsamaSon explains.
So I heard that, and I was like, All right.
I was fighting to get 100 views on my shit, he recalls.
Im not even going to sit here and act like I was going crazy with the promotion and shit.
OsamaSon says it is artists like himself, Nettspend, and Xaviersobased that speak most closely to young listeners.
The youth really fuck with us the most, bro.
But weve been on that.
I feel like thats why a lot of the rap game is getting even younger and younger.
And OK, hes just always trying to figure something new out.
I was like, Yo, we might got to start making beats like this, bro!'
We got different apps like TikTok and a whole bunch of other shit.
Everythings advanced more now, so you could see it a lot more now, OsamaSon says.
You really see the stans.
The stans are really being stans online now.
We were ready for it.
We already had all the songs mixed and mastered.
That isnt to say OsamaSon wasnt disappointed that he didnt get to execute his rollout on his own terms.
I wanted to get super active, bro.
I kind of feel like with that, it just fucked my whole mood up.
It was like, Come on, bro.
Why would you do that?
Then the people who do it, they swear they know so much, but they know so little.
Im trying to double-check my presence is just super insane.
I want you to step into the venue, and its automatically that atmosphere like, Ah.
This shit about to be different.
We in Jump Out world now.
This is where we at.
And we aint nowhere else except here.'
