When harnessing this creativity for business, you may need to approach management in a different way.
Listen to Understand
My best tip for leading and managing creative talent is to listen.
Success comes from understanding that creative work is deeply personal while providing gentle guidance rather than rigid mandates.
Malambo C/peopleimages.com — stock.adobe.com
Give them space to take risks while aligning their work with significant objectives.
They are strategic partners, not service providers.
Encourage autonomy, set up guardrails and invest in their growth.
Creativity thrives where its nurtured, not dictated.
Do you know which is which?
Musician and producer Brian Eno notes that limitations can be a source of creativity.
They can also be a source of comfort for many artists.
Defining the right domain of creativity for a given artist or creative is key to success.
Avoid Conventional Managerial Tactics
We creatives are a funny lot.
Creativity is an essential element for our freedom to express many aspects deep within us.
It is best not to inhibit that with conventional managerial tactics.
Provide constructive feedback, yes, but allow autonomy, empowering us to explore our creativity without feeling constrained.
Creative talent needs to feel supported and uplifted and be given the resources and tools they need to thrive.
Creative talent exists in more realms than just marketing or editorial accountants and CEOs should be equally creative.
Remind everyone that creativity is a part of your ethos, and youll keep them invested and inspired.
Leaders who set a clear vision to experiment, fail and innovate can drive the best results.
Encouraging risk-taking, giving constructive feedback and recognizing talent fosters an environment where ideas evolve beyond individual contributions.
Innovation often happens when people have the freedom to challenge ideas and create with confidence.
This is the sweet spot for creation and true growth.
Nathan Green,New Level Radio
