Culture is rapidly changing, with influencer-recommended shopping and rapid content consumption becoming the norm.
However, taking the same-old approach wont be effective if you want to gain the interest of young consumers.
Bring Younger Hires on to Your Team
Let the younger consumers in.
Build your social team around people who live and breathe social.
Younger consumers value personalization, creativity and active involvement.
You ignite the younger demographics when you show your company cares about the issues they care about.
Meet them where theyre at.
Make a stand for social justice in an authentic way, and it will uplift your brand.
Strike the right balance.
Remember: It is difficult to effectively serve people you dont actually know.
Jed Brewer,Good Loud Media
