Reports ofSXSWs demise have been greatly exaggerated.
SXSW music is not scaling back; we are leveling up in 2026 and beyond.
We are really excited about the plans for SXSW 2026.
Benson Boone performs at Rolling Stone’s Future of Music showcase at SXSW 2025 in Austin.Samantha Tellez for Rolling Stone
A shorter SX gives attendees more of a chance to be here for the entire run.
