The Weeknddoesnt want you to preserve your tears for another day anymore.

Instead, cry for him.

Tesfaye recently explained toVarietywhy hedecidedto step away from the Weeknd brand.

The Weeknd

The WeekndHolly McCandless Desmond*

You have a persona, but then you have the competition of it all.

It never ends until you end it.

And for me right now, the Weeknd, whatever that is, its been mastered, Tesfaye added.

I think Ive overcome every challenge as this persona.

Hes set to follow the LP with afeature filmstarring Jenna Ortega and Barry Keoghan on May 16.