Cannabis is the most censored industry on earth especially onsocial media.
Yet social media marketing remains crucial.
Its a direct line of communication with your community.
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The most popular social media apps are private entities owned by billionaires like Mark Zuckerberg and Elon Musk.
This means they have their own set of rules, regulations and algorithms trained to target cannabis.
Which Apps Are Cannabis-Friendly?
YouTube
YouTubeeased restrictionson cannabis content in 2021.
Since then, weed educators have been more visible.
Your content will be safe as long as it has educational value.
X
Cannabis hashtags trend often on X.
Its safe for weed photos, allowing you to age-gate Subreddit groups.
The Rolling Stone Culture Councilis an invitation-only community for Influencers, Innovators and Creatives.Do I qualify?
Discord
Originally gaining popularity in the gaming community, weed has found an unlikely home on Discord.
Thats because it offersend-to-end encryptionfor audio and video.
you’re able to create communities, called Servers or Channels, similar to group chats.
Its one avenue where weed entrepreneurs can speak without censorship.
Which Apps Are Not Cannabis-Friendly?
Telegram
Telegram isnt the refuge for growers that it once was.
The cannabis community will miss you, Telegram.
Heres to hoping one day weedwill be legalin the majority of countries.
Successispossible, even though China-based TikTokhatesweed.
Its algorithm works fast and will take down cannabis content within minutes.
The appsguidelines read: We do not allow the trade of alcohol, tobacco products, and/or drugs.
If content goes viral on this app, it truly soars.
Its a gamble worth taking for many weed brands, from my experience.
Great risk, great reward.
Against all odds, building an Instagram community remains an invaluable tool for the weed movement.
Its a painful reality.
Fast Buds lost 250k community members due to account deletion this year.
A statement weve grown all too familiar with in the cannabis industry: follow our backup account.
Final Thoughts
My last bit of advice?
Social media is a worthwhile venture.
Get creative, reimagine your content and expand the way you think of community building.
No matter the platform, the weed community will keep growing.
