He cues up his first record, and his nerves wash away.
You know theyre stressed, and Im like, Im going in.
Check this record out.
Dan Reid*
I genuinely love it.
Put me in that arena, and thats my office.
Before Cox became atechnodeity, he spent his nights on the dance floor.
During frigid winter months in London, he braved club lines as a teenager to get a taste.
Cox has been a mainstay at theMiami-basedUltra Music Festivalfor nearly 25 years.
It could be the biggest fail of all time, or it favors the brave, he adds.
You playedUltra Music Festivalfor the first time at the Twilo Tent in 2001.
It was quite a pioneering thing for people in Miami.
All of this was happening within the WMC, the Winter Music Conference.
So you could imagine when you had something that was devoid of all of that.
It was really exciting.
It was something that Miami had never seen, really before.
You walk away, and you go, We really enjoyed that, its nice.
With Ultra, you have no idea.
If you went to Ultra and you experienced Skrillex… Whats a Skrillex?
Whats this dubstep sound?
Why is my chest vibrating from this bass line?
You walk away [and say], Oh, my God.
You got to go to the next one.
Thats whats really, really cool about it.
You dont realize that I am God.
It was all your fault!
Hes on the lineup there somewhere, and thats it.
Ive got a whole abundance of music to play.
Of course, sometimes I go right out the gate [with a] big, massive record.
But, if youre up here, youve got to then come down from it.
You have to put your heart on your sleeve.
Dont play from a playlist from Spotify or from SoundCloud.
So dont do that.
But they do it because its easy to do it.
I went to see Lady Gaga, phenomenal.
I went to see Michael Buble, fantastic.
Their ways of understanding why people exist…
I probably wouldnt go to Taylor Swift unless you pay me a lot of money.
I understand, very prolific, and shes lovely, and she does a lot of charity work.
What am I doing?
I should be relaxing watching Netflix.
Im out there dedicated to the cause.
