The billboards appeared in Los Angeles, New York, Atlanta, Paris, London, and Melbourne.

Each of the billboards replicates the phrase in the style of hisprevious albums.

I look in the mirror and feel both old and new, stuck in limbo and unable to move.

SAO PAULO, BRAZIL - SEPTEMBER 7: Abel ‘The Weeknd’ Tesfaye performs on stage during the ‘After Hours Til Dawn Tour’ at MorumBIS on September 7, 2024 in Sao Paulo, Brazil. (Photo by Pedro Vilela/Getty Images)

Abel ‘The Weeknd’ Tesfaye performs at the ‘After Hours Til Dawn Tour’ on Sept. 7, 2024 in Sao Paulo, Brazil.Pedro Vilela/Getty Images

I still havent faced myself, he said at the time.

More songs could help, but what do I have left to say?

Woe is me in my gilded cage, right?

The very thing that once made me invincible failed me on the world stage.

A new trauma surfaced, opening floodgates.

A new path awaits.

When today ends, Ill discover who I am.

He has described the movie as a musically driven psychological thriller.

Jenna Ortega and Barry Keoghan will star in the release, which will be directed by Trey Edward Shults.