The billboards appeared in Los Angeles, New York, Atlanta, Paris, London, and Melbourne.
Each of the billboards replicates the phrase in the style of hisprevious albums.
I look in the mirror and feel both old and new, stuck in limbo and unable to move.
Abel ‘The Weeknd’ Tesfaye performs at the ‘After Hours Til Dawn Tour’ on Sept. 7, 2024 in Sao Paulo, Brazil.Pedro Vilela/Getty Images
I still havent faced myself, he said at the time.
More songs could help, but what do I have left to say?
Woe is me in my gilded cage, right?
The very thing that once made me invincible failed me on the world stage.
A new trauma surfaced, opening floodgates.
A new path awaits.
When today ends, Ill discover who I am.
He has described the movie as a musically driven psychological thriller.
Jenna Ortega and Barry Keoghan will star in the release, which will be directed by Trey Edward Shults.