They werent actors, or athletes, or creators.
They were just … a family.
Walters even began the conversation by telling them, to their face, that they had no talent.
Kim Kardashian and Kris JennerAxelle/Bauer-Griffin/FilmMagic
They became early pioneers of what is now known as the attention economy.
The attention economy is all about getting as many eyes on your content as possible.
On their reality show, the Kardashians were experts at monetizing their constant cycle of conflict and resolution.
But it was even more valuable as a place where they could set the record straight on various controversies.
It was something fans didnt get from the typical celebrity.
But the scene simultaneously made viewers feel sympathy and appreciation for Khloes willingness tonowopen up about the situation.
It was epic manipulation in other words, the Kardashian brand at its finest.
But this was the last major bombshell weve seen on the Hulu show.
Since the first season,The Kardashianshas always felt more like a carefully curated docuseries thanKUWTK.
Its become quite boring.
Kim, in particular, seems to be leaning much more heavily into her image as a businesswoman.
Its a similar path thatKylie Jennertook when her company, Kylie Cosmetics, made hermega-rich.
As Kylies business took off, she became noticeably more private and featured less on the show.
Kim setting up a private equity firm is particularly interesting, Tsjeng says.
The drama was what kept the show going and their paychecks rolling in.
Speaking of which, its important to note that the Kardashians are so successfulbecausethey are a family.
On the show, weve seen an increase in scenes featuring North in the past two seasons.
She has been seen on the cover ofmagazinesandaccompaniedKim to the Met Gala.
Fundamentally, the Kardashians is a generationally driven family story.
Its not so much about girls who are going out and getting drunk and hooking up with people.
The compelling drama is the family dynamic, Tsjeng says.
So it makes sense that they would be looking to soft launch the next generation.
Their genius and Kims in particular is that they understand the importance of change.
They are in the process of trying to transfer their reality star fame into other genres.
They are less interesting but by a very purposeful design.
If throwing some red meat to the tabloids becomes beneficial to them, theyll probably do it.
By launching a new celebrity genre, the Kardashians have a legacy that can never be taken from them.
Thats a reality not even Kris Jenner can control.
