Theres a significant shift occurring in the entertainment industry.
Global content production is becoming homogenized by international distributors.
It seemed like a huge mistake for the business to move toward generic global content.
Darwin Brandis - stock.adobe.com
There is such a rich world of stories and talent out there.
We had to give those stories the platform and viewers they deserved.
I was determined to take a different appproach and prove that local content was the key to global success.
It was a huge hit and showed the talent and capabilities of local content creators.
Supporting Communities and Their Stories
One lesson Ive learned is that stories are irresistible and catching.
Thanks to global streaming, it only takes hours for a great story to spread worldwide and become timeless.
Local communities are fertile soil for original stories.
Every community already has a rich crop of stories that have been told for ages.
A huge part of our works joy is bringing those stories to others.
Industry leaders should provide local storytellers with a megaphone.
Prioritize the vision of the creator.
As Ive worked with creators worldwide, one lesson Ive learned is the importance of authenticity.
Creators must stay true to the unique voice of their community.
This means respecting cultural nuances and traditions as they add richness and depth to the narrative.
Instead, listen closely to local talent and ensure they are both participants in the process and leaders.
Today, it has become mainstream.
In 2019, Bong Joon-hosParasitewas the first non-English-language film to bring home the Oscar for Best Picture.
Since then, at least one non-English language film has been nominated in the category every year.
As the industry looks to the future, creative leaders should consider local content and talent.
Believe in the power of local stories to captivate global audiences.
