Thinking long term, musicians can generate revenue and audience reach on these deals if the games get popular.
Both the music and gaming industries understand this position and use this channel to affect music habits.
To find new audiences, musicians need to make inroads with gaming companies.
Musicians can instead go directly to gaming companies and YouTubers who might need alternate music to reach new audiences.
Games as a distribution method are more important than ever for musicians.
The gaming go-to-market strategy has a lot to do with music budgets.
The emergence of new experiences and technologies will likely force the industry to change.
Many publishers know music associated with a game can have long-term value.
All musicians and game studios should protect their intellectual property (IP) prior to making any partnerships.
If the game attracts a large audience, the need is even greater.
Musicians, TV and film creators should all register their content for content protection.
