Starting this week, close to 3 million people will descend on Paris for the2024 Olympicgames.
Theyll be clocking into their day jobs: content creation.
Put frankly, taking an athlete from good to Olympic level requires more than skill.
Dani Ramirez, Hunter Woodhall and Tara Davis-Woodhall, and Ilona Maher all have turned to social media to supplement their income as athletes.Mike Coppola/Getty Images; Steph Chambers/Getty Images; Mike Coppola/Getty Images
But most Olympians dont get these kinds of offers.
Theres also no specific prize money awarded to every medaling Olympian.
Their first significant check from YouTube was $3,200 a shock for their college bank accounts.
(We were like, Were dropping out of school, Woodhall laughs.
We thought we could live life with that, Davis-Woodhall says.)
Genuinely, [content creation] has changed everything.
It honestly has changed our lives, Davis-Woodhall adds.
We can buy the best nutrition, we can buy the best doctors, and pay our coaches.
Im able to put everything I can on the line without having to worry about the stress of money.
Our journey to the Paris Olympics and Paralympics.
2.29.2024
Some Olympians have discovered success as content creators far later in their journeys.
People say you could go into the Olympics and come out a completely different person.
It definitely transformed myself, even my career, how I make money now and my influence.
Dani Ramirez has long understood that few people are well-versed in the world of artistic swimming.
The sport, which used to be called synchronized swimming, only had its Olympic debut 40 years ago.
But in 2023, Ramirez started pushing to close that information gap.
Just look at womens basketball.
It feels so mundane to all of us because we do it every single day.
