Were living in a golden era of wellness.

The industry is set to hit$7 trillion by 2025.

But with this rapid growth comes a tsunami of misinformation and questionable products.

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For every legit product on the market, there are also gallons of snake oil.

As someone whos spent years in the world of wellness PR, Ive seen it all.

The innovative, the ineffective and the truly insane.

Ive learned how to spot the real deal and sniff out the BS.

You just need to be curious and willing to do a little research to separate fact from fiction.

Sleep, hydration, nutrition, exercise, sunlight, meditation.

If you havent come across hydrogen water yet, let me enlighten you.

Hydrogen water is water with extra hydrogen molecules added to it.

Its also probably a scam.

A hydrogen-infused water bottle can cost $200 about 400 percent more than regular water that already contains hydrogen.

In fact, hydrogen is the first H in H2O.

Im not saying there isnt a place for some pricey products.

But before investing your weekly paycheck, check that youve optimized the basics that nature gave you.

Take diet plans, for example.

Every year, there is a new fad that promises to transform your body and increase energy.

But there is no one diet thats going to work for everyone.

I have a largely meat-heavy diet with fruits and vegetables.

My wife is fully vegan.

Whats healthy for her isnt necessarily healthy for me, and vice versa.

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Curiosity is the number one tool for the modern wellness consumer.

Not an expensive trainer or nutritionist.

Sure, there used to be a time when health and wellness knowledge was the domain of experts.

But just saying youre overwhelmed with options is a cop-out.

The onus is on you to take personal control over your daily habits.

Todays technology makes this easier than ever.

That doesnt mean theyre healthy.

Gummies seem so innocuous, but like many wellness products, they package otherwise beneficial ingredients in unhealthy ways.

Plus, its hard to just have one.

High-protein, low-carb chips are healthier than a tin of Pringles, but nobody eats just one chip.

The health halo effect may lead people to eat larger portions, thinking theyre good for you.

But portion sizes are one of the most important things to be mindful of.

Always read labels carefully and consider whether a trendy delivery method is actually satisfying your health goals.

Wellness isnt about quick fixes.

Its about making smart, sustainable choices.

There are no shortcuts, but there are long returns if you stay curious and consistent.

Dont believe the hype.

Find out what your biomarkers are telling you and supplement accordingly.