Building customer loyalty is hard enough in any business, but incannabis, it can feel almost impossible.
One of the biggest challenges in cannabis is the fragmented nature of the market.
The lack of consistency in the cultivation, processing and availability of cannabis products across state lines is significant.
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This inconsistency is a loyalty killer.
For brands, this creates a vicious cycle of having to constantly compete on price.
Compounding the issue is the extreme price sensitivity of cannabis consumers.
Due to high taxes and regulatory fees, cannabis is already expensive in most legal markets.
This results in customers dispensary hopping, chasing deals rather than sticking to any particular brand or retailer.
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This kind of personalization helps cultivate a deeper relationship with customers, making them more likely to return.
Technology isnt the only answer.
But technology alone wont be enough.
