I dont edit them, he says of his videos.
Hentschels stripped-down approach is working.
The fitnessYouTuber Sam Sulekis perhaps the best-known no edit creator.
Dan Hertschel is one of a growing number of creators finding success in simple unedited content.Photo illustration by Matthew Cooley. Images in illustration via Dan Hertschel/Youtube
Audiences are turning to creators they feel they can relate to and connect with, he says.
The no-edit format feels more intimate.
These no-edit creators, in particular, replicate face-to-face communication, which creates a sense of intimacy.
They speak directly into the camera as if theyre looking at you directly.
And our views have skyrocketed!
he posted on X in March.
My fellow YouTubers [lets] get rid of the ultra fast paced/overstim era of content.
It doesnt even work.
I had my moment where I made edited TikTok videos, almost like a mini production, he says.
The time and effort it takes to edit doesnt translate to views.
Industry experts are seeing unedited content outperform well-edited videos all over Instagram, TikTok, and YouTube.
Those videos average 100,000 to 200,000 views, he says.
People want to see things that are real, especially now.
Its easier on the eyes, its less difficult to consume.
Several creators tellRolling Stonethat embracing the no-edit style doesnt just save them time, its also saving them money.
But they failed to get traction.
I was like, Hey, I really do work in this industry.
No post-processing at all.
The new style has paid off.
His videos went from less than 5,000 views to averaging around tens of thousands of views on Instagram alone.
Now, he often records in his kitchen with just a phone.
People are overstimulated, Lipori-Russie says.
No one needs a whole bunch of crazy graphics and stuff flashing onscreen.
Im just a person you’re free to connect with.
