Will also worked with LG on everything from the packaging design down to each products specific features.
When it comes to audio products, Ive always been super territorial, he tellsRolling Stone.
How could they be by will.i.am if theyre already done?
will.i.am speaks during the RAiDiO Boom event hosted by will.i.am at LIV Nightclub at Fontainebleau Las Vegas on January 06, 2025 in Las Vegas, NevadaGetty Images for FYI.AI
But they said, No, these are sketches.
And I love how this is a first step back for me into hardware.
And thats what were about to do with LG.
Their focus: using AI to increase productivity, precision and personalization for the creative community.
to breaking down top CES 2025 trends (unsurprisingly,AI was one of them).
But were already in an AI universe.
When youre texting and spellcheck magically makes us spell correctly, thats AI, he explains.
That shit is nothing but AI.
Its about giving people and empowering people with products and services that they want, he says.
Its just like your [social media] feed, Will explains.
And youre gonna love it.
Its gonna be awesome.
The xboom by will.i.am collection will hit retailers later this year, replacing thecurrent xboom lineup.
LG says the products deliver an expanded soundstage, surrounding listeners with enhanced clarity and depth.
A new audio collection, a thriving tech company and now a new residency?
Could a well-deserved vacation be next?
No way, Will insists.
I would literally go freaking bonkers sitting around doing nothing.
I get my joy out of this.
