Sports are a way of life.
Itscommunal, tribal even.
Yet, for fans, all the systems are in place to support their athletes.
FACEIT 2.0ESL FACEIT Group
For esports, its different.
But thats whatFACEIThas been trying to achieve.
Since 2012, FACEIT has been an equalizer.
What is FACEIT?
Its served as the grassroots movement thats fostered talent and connected people as they build a professional career ingaming.
FACEIT doesnt make games or even own them.
Think about the trajectory for someone playing football.
That road isnt as defined for someone playing video games.
Thats where FACEITs big update comes into play.
Hes keenly aware of where the platform has been and where it could go.
There are filters for that.
Obviously, some version of this has existed forever, right?
Put out the signal, competitors come, dive right in.
How quickly does it work?
There are games where the actual matchmaking takes longer than that.
But making a connection isnt just about linking up quickly, it also requires a social connection.
Thats where FACEITs new voice chat feature comes in.
Previously, players who had met online via forums or wherever had to manage their own means of communication.
Its not day-ruining, but its an arduous process when someone wants to jump right into gameplay.
With FACEIT, its as simple as adding someone to a party and picking up the conversation from there.
But its the curatorial aspect thats special.
Its not just about meeting people, its about clicking with a group and fast.
We are at a point where we can use data, its a little bit smarter.
But the social connectivity of the party system offers more than just idyllic potential for finding strong players.
Its also a way to prevent toxic behavior.
With anonymity and no guardrails or moderation in place, people arent held accountable for what they say.
That also extends to users who give a shot to cheat, often using multiple alt accounts.
Building an identity doesnt foster community, it insulates it too.
We want to have a fair, healthy, and positive experience.
Typically, people that come [really] want to play in a competitive way.
Their mindset is, I want to improve.
I want to win.
I want to become thebest.
That differs from standard matchmaking, which is more like the day-to-day pickup game avenue.
The social elements extend beyond just DMing prospective teammates, though.
Theres also an area called Club, which operates like its own bespoke sports ecosystem.
They can even offer skins to their members based on whats provided in the FACEIT shop.
What value does this provide to the average consumer?
Its an incubator for talent, but also just fun.
Its all done here.
Its a virtual pub.
Imagine watching the NBA finals and wishing that you could just see the court through LeBron James eyes.
Here, it’s possible for you to.
Now, thats an education you cant just buy.
Think about playing a first-person shooter at home and feeling the rage of being blindsided by a kill.
Youd want to see the kill-cam, right?
Just toknowhow they got you.
Watching a live feed of someone absolutely dominating a round ofCounter-Strikeand want to learn more about them?
When you think about the esports ecosystem, there are many actors, Floris says.
How can I find the story?
Floris raises the example of Faze Clan.
Maybe they aspire to someday play for the clan, too.
On FACEIT, all of that is possible.
ThroughFACEIT 2.0, that struggle has been solved.
