But even for massive tech companies likeAmazonor Google, the gaming market seemed impenetrable despite their deep pockets.
Of the two, only Amazon currently remains in the race.
Google also downplayed internal development or investing in third-party exclusives to focus on licensing popular existing games and franchises.
Amazon Games; Glowmade
We went from wanting to self publish it to trying to ask for some money.
Like how do we make it look like its worth more?
Amazon saw what it could be and said, Heres our resources and heres how we can help.
Green confirms thatSplatoonwas an influence for him.
So far, Amazon Games has been synonymous with MMO games.
How does Glowmade andKing of Meatfit into Amazons portfolio?
For Hartmann, its a combination of the realities of game development and wanting to evolve.
Creative teams should really have the chance to breathe and figure it out.
I mean, its like cooking.
The best meals are the ones which cook slowly.
Theres also the wider question of how Amazon Games fits within the industry.
I think sometimes studios actually do better when they stay independent, Hartmann says.
After all, Stadias failure proved that traditional consoles are here to stay for the foreseeable future.
Amazon seems to have learned the lesson by mostly sticking to the subscription model.
Although, its confusing as to why Amazons own games, likeLost ArkandNew World, arent available on Luna.
Console sales have plateaued, which is something that Microsoft has realized.
This is aimed to get a casual, non-gaming person to try games without owning a console.
Google is a great company.
He also mentions how Amazon, like many other tech companies, embraces the fail fast mentality.
This usually means testing out different ideas and using lessons learned to reiterate.
However, Amazon understands that video games are a unique beast and take much longer to develop.
Some others wont work, which is just the nature of entertainment, Hartmann says.
