seems like theXboxis no longer just a box.

On the surface, thecampaign makes total sense.

Xbox CloudGaminglaunched in 2019, and Xbox games have been available on PC for even longer.

COLOGNE, GERMANY - AUGUST 23: Phil Spencer, CEO of Microsoft Gaming, at the Political Opening of gamescom 2023 on August 23, 2023 in Cologne, Germany. (Photo by Franziska Krug/Getty Images for game Verband der deutschen Games-Branche)

Phil Spencer, CEO of Microsoft Gaming, assured us that the Xbox console isn’t going anywhere, despite a new push into the cloud.Franziska Krug/Getty Images

So, why are peopleconcerned about the messaging?

But is Xbox really sunsetting its console market in favor of cloud gaming?

The answer is no, but its more complicated than that.

Thats how we think about Xbox today.

Although sales forStarfieldwere initially strong, the gamesplayer base has wanedeven with the recently releasedShattered Spaceexpansion.

Our biggest growth in Xbox players is on PC and cloud, he said.

The console space all up isnt growing, across all of them.

Well definitely do more consoles in the future, and other devices.

We are trying to expand, What does an Xbox mean?

I want Xbox to be something 20 years from now, he said.